Saturday, June 16, 2018



In less than a decade, social media has revolutionized the business of art. On every major platform, selfies coexist alongside product launches, tour announcements, and album drops. Likes, followers, comments, and messages ultimately result in real money and real relationships. Entire empires have emerged from these interactions, challenging and outpacing the old guards of broadcast TV and print media.
In theory, anyone can share their art with everyone. In practice, it’s complicated. Artists have more access to more people than ever before, and vice versa. According to the 2018 Pew Research Center Survey, 88% of U.S. adults are active on social media. Everyday more than 80 million photos and videos are shared on Instagram alone.
With more access comes more content and more noise. It’s getting harder and harder for emerging artists to find a sustaining audience. Like the fading tactics of traditional advertisers, the old tricks of social media don’t work in today’s world. Anyone can have a presence. Not everyone is fully present.
Which makes sense. Many online relationships are parasocial, a tidy term for the kind of one-sided relationships that sustain artistic careers.
Even though most fans will never meet the artists they follow, they feel like they know them and, in a sense, they do. This dynamic creates lots of leverage for artists as well as serious communication challenges. How can an individual artist maintain a sense of authentic connection with millions of humans while still making art, going on tour, and having some time to themselves?
It’s important to get clear about where we are before we talk about where we’re going. For one, many artists and businesses suffer from strikingly low engagement rates that reflect their mostly paid-for audience. Authenticity is more than just a buzzword. Direct connection is a necessity.
The last great shift in social media occurred when Facebook introduced the news feed structure and deemphasized the personal profile. Since then, messaging is arguably the most compelling technology to emerge from social media. As of April 2017, there are more than 1.2 billion monthly active users on Facebook messenger, a remarkable 20% growth rate since July 2016. This rapid increase of activity on Facebook messenger and similar apps reflects the special importance of messaging per se.

Whether it’s Facebook Messenger, Instagram DM’s, or Snapchat, the most powerful exchanges happen in one-to-one or group conversations, spaces where people can initiate and nurture connection. In both personal and commercial contexts, conversation is the arguable essence of relationship. The next wave of social media will not only include but actually focus on messaging technologies that support parasocial relationships.
This is a big deal. Until recently, artists and brands have simply not had access to technology that allows them to have one-to-one conversations with their audience at scale. For this reason, messaging is the keystone for significant shifts in the way business happens online. Especially the business of art.
Although the field is in its infancy, there are some pioneers worth mentioning. One notable pathfinder is Stashimi, a platform that helps artists and brands launch their own messaging and voice channels. They’re already working with artists like Zedd, G-Eazy, Alina Baraz, and Kelly Clarkson to create media-rich Facebook Messenger assistants that automatically respond to fans 24/7 and provide a  single touch point to find music, video, tour dates, merchandise and news.
There are many generalized messaging bots, but Stashimi is unique in that it’s founders (tech veterans Jurgen Kurz and AndrĂ© Rabold) designed the platform to meet the specific needs of artists and entertainment brands. Stashimi CMO Kosta Elchev was instrumental in developing the early digital strategies for major record labels, artists, and brands including Snoop Dogg, Red Bull, and a little show called Keeping Up With The Kardashians. Given their roots in culture marketing and music tech, it’s no surprise that that platform includes music specific integrations that many chatbot platforms lack. Ticketing and merch come standard.
While it’s true that email marketing affords a similar kind of scale when it comes to marketing communications, direct messaging far outpaces the efficacy. Average open rates for email hover around 20% compared to a whopping 60% or higher for direct messages.
And this is just the beginning. Technology that prioritizes parasocial relationships will go hand-in-hand with AR and VR experiences to usher in unprecedented interconnection between artists, brands, and audiences. As was the case on many of the original social platforms, early-birds tend to have a lasting advantage.

Thursday, June 7, 2018

SINGLE OF THE WEEK: Jane Doh "Hustlin'" (Produced by New Life Studios)

Jane Doh's new single "Hustlin'" is now the Southeast Hip Hop Single of the week!  Listen to the single by clicking the embedded youtube video above.  Post your feedback below, and get more updates on JANE DOH at her official promo blog at

Thursday, May 31, 2018

Promise For Keeps (Remix) Matthew Schultz x Gyptian x Electric Bodega

Promise For Keeps (Remix) Matthew Schultz x Gyptian x Electric Bodega 

The original version of Promise For Keeps has been very successful with almost 600,000 streams on Spotify already, reaching #21 on the  iTunes UK Dance Charts, Top 100 on Beatport, #18 on Music Week Club Charts and is currently trending on various Spotify playlists. It now has over 3.5 million plays on Soundcloud for all remixes!

This latest remix is by Electric Bodega, a DJ/Production duo from Staten Island,New York, Mike Cash and DJ Klutch. They have done remixes for Drake, Jay Z, Justin Bieber, Konshens and Avicii and their original material has hit over a million streams on Spotify, with their last two remixes reaching over 7 million streams.

It takes the idea of a reggae/dancehall vibe of the first remix and takes it into new territory. After a vocal introduction from Gyptian, it breaks into a syncopated reggae beat with an exotic vibe guaranteed to get hips swaying on the dancefloor. The exotic feel increases with a section featuring a wild flute melody over a four-to-the-floor kick, maintaining the syncopated percussion that makes the whole track groove.

This continues into the second verse, and returns for the final minute giving it a tribal, bacchanalian mood that will have the dancefloor going crazy by the end. I've already stated the merits of the song itself; a lilting, memorable vocal melody with touchingly romantic lyrics. This remix retains those strengths, along with the smooth-as-honey vocals of Gyptian and the equally fine vocals of Schultz in the second half.

Overall, this is a fantastic remix that will send this song's popularity through the roof, along with raising the profile of Matthew Schultz, Gyptian and Electric Bodega even further. For fans of Calvin Harris, PartyNextDoor and in particular Major Lazer and Diplo, they are going to love this remix and is expected  to be a DJ favorite in all the clubs this summer. 

Matthew Schultz social links:

Wednesday, May 16, 2018

D-Hud WELCOMES the Listeners to DA DURTY DURTY

Listen to the new single "Welcome to Da Durty Durty" by D-Hud.  
D-Hud takes the listeners on an eye opening lyrical journey about life in "Da Durty Durty".  Listen as D-Hud breaks it down, and gives a very descriptive and elaborate viewpoint on the way of life down south.  Listen to the song for yourself at the direct link below

Get more update on D-Hud at his official promo blog

Wednesday, May 9, 2018

Meet the company that’s changing the way fans interact with musicians.

Meet the company that’s changing the way fans interact with musicians. 

There's been a pretty major shift recently in the ways artists market their music online. Since the rise of social media networks, the artists have turned their attention to building their fan base on rented land, but we're witnessing a massive shift in the way people communicate with one another and the way fans communicate with artists.  Akin to the shift twenty years ago from phone to email, and ten years ago from desktops to mobile, today fans are moving to messaging platforms. This shift creates an enormous opportunity for artists attempting to identify, understand, and engage fans. 

In 2017 social networks started rolling out changes to their algorithms to show more posts from friends on the feeds. This move made it harder for artists and brands to reach their audience without having to pay for boosted posts. This inability to reach the fans is frustrating, to say the least, for artists who have spent significant time and money building their audience on these networks.  And it’s disappointing for fans who expect to be able to stay in contact with their favorite artists.  That’s why the shift to messaging platforms provides such an opportunity. If artists can connect with fans on one-to-one messaging, then their reach with news and messages is not limited.  Fans receive the intended message, which is not the case with a broad social post. Moreover, research shows that fans are more likely to open messages sent via messaging platforms where they are already active than they are to open emails.  Based on reported figures,  Facebook Messenger alone serves more than 1.3 billion monthly users--right around the number of people using Instagram, Twitter and Snapchat combined. But artists don't have an easy way to build their presences on the app. Recently there's been a slew of companies that are building tools for brands to launch their Messenger profile but only one that is focusing on creators. 

Stashimi is the latest company that has unveiled their Artist Messenger platform which helps artists and entertainment brands connect with and monetize their audience on messenger platforms and smart speakers. For the past eight months, Stashimi has been working with artists like G-Eazy, Zedd, Alina Baraz, Andrew WK, Blake Shelton, and their record labels and managers to run tests and optimize their toolsets. “We want to make sure that our platform is powerful enough to create value but simple enough to use for those without a technical background in coding. We also want to be sure it is equally effective for established and emerging artists,” says CMO Kosta Elchev. Earlier this year G-Eazy and Zedd both used Artist Messenger around their music releases to drive people into Spotify and dramatically increased their playlisting and streaming numbers. They’ve both also integrated their Shopify merch store into their Messenger channels which allows users to browse and buy their merch. 

Stashimi has reported that their platform leads to engagement rates from 25-60% on artist content with almost 90% opt-in rates for push-notifications. These metrics compare favorably to current industry-average engagement rates on social networks of less than 1% on non-paid social posts and email click-through rates of 2.85 percent. In a nutshell: if you are an artist, you need far fewer fans connected on Messenger than you would need to have following you on social media or subscribed to an email list, to get the same level of engagement.  In concrete terms, what Stashimi data shows, based on pilots with current artist clients, is that an artist with two million social followers will get more individual click-throughs to content from a push-notification to 20,000 Messenger subscribers than from a non-paid post to two million social followers.  

When this data are combined with the live-show activations Stashimi clients are using to connect with fans at venues, then the power of the tool comes into even more precise focus. 

Engagement is just the beginning. Using the conversational interface provided by messaging platforms, artists can guide fans to transactions -- streams, views, tickets, merch.  Imagine if you're an artist who has 500,000 to 1,000,000 social followers and now you can reliably and effectively reach 60% of them. You could start a movement. And why shouldn't artists you be able to reach all their your fans? They're your fans, you've built that following and nothing should stop you from being able to connect with every single one of them.

Outside of messaging apps, Stashimi is also working with select artists on building the first ever-artist Skills for Alexa (The Echo by Amazon), allowing fans to find relevant news, listen to music, purchase tickets and merch,  or play games with the artist's content. “We believe that voice is the next frontier for artists connecting with their fans. What's more important than the artist's voice? If you're an artist manager or working with any sort of entertainment brand, smart messaging assistants, and voice-activated smart-speaker applications can be a valuable way to connect and communicate with your audience,” commented Stashimi CEO Juergen Kurz. 

For more info check out

Tuesday, May 8, 2018

Interview with Younga B.

Southeast Hip Hop Magazine speaks with Younga B. his past, his current single, hooking up with Abiss and more!!  Read all about what he has to say below.  

What's up Younga B, how are you? How did you get the name "Younga B."? It used to be Young Kris’s but there was already a young from Philly. One day on a track I said YOUNG in the adlibs but it came out sounding like younga and people started callin me Younga... the rest is history. How would you describe yourself as an artist? I would say I’m a well rounded versatile artist . I do stick more to the hardcore rap but at any given time I can switch and give something completely different.
How did you hook up with Abiss, and what lead to you getting a deal with the legendary Blazed Up Records? Abiss actually knew me since I was about 12-13. I was a rapper then but very young as time passed we kept in contact and eventually my skills developed and Abiss noticed I had no manager. From there we had a sit down and after that Younga became part of the line up. What's your experience working with the label? My experience with the label is pretty cool for the most part . It’s a very diverse roster and everyone is relateable at the same time. As of yet everyone has their own lane and grind so there isn’t really any star players which make it even. Don’t get me wrong friendly comp never hurt but if something isn’t broke why fix it... Could you tell the readers a little about your new single the real You? What's it about and who did you work with for the single? My single the real you is about me meeting a girl that I really like and how I’d do many different things to get her and keep her. The inspiration for the song was a girl that I grew up with... whether we went anywhere or not is gonna be the biggest question... and I worked alone on the single the beat was an old beat that my old producer gave me and I dug it out the old emails and used it. What's next for Younga B.? What does the rest of 2018 look like for you? Next for me is a few albums and singles as well as a bunch of videos and I’m gonna try to make a tour happen we will see... Is there anything else you would like to plug? Any shout outs? Shout out bullygang, Neanderthugz, Kapital Kartel, crookgang, blazed up records , and of course my engineer martii Mcfli

Download music from Younga B. on iTunes and Tidal

Wednesday, April 18, 2018

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

Rapper G-Eazy and his social team are some of the best social marketers in the industry. They have created a strong brand through his social media accounts. Collectively, across Facebook, Instagram, and Twitter he has roughly 7.6 million social followers. In the last 12 months, G-Eazy has grown his social following by roughly 3 million followers. If you look at his feeds, they are filled with premium behind the scenes moments captured by his content team. Although his social following has been increasing his engagement has somewhat stalled out, and he’s not alone.
Major social networks changed their algorithms behind their feeds last year which gives priority to personal friend’s posts over branded pages. Since social networks are built around the feed system, it makes it harder for artists content to be seen, even though they have millions of followers. Now the artist is forced to pay for boosted posts to reach fans they already have. In 2016 Kosta Elchev from Stashimi approached G-Eazy’s management team to discuss how the new platform they built could help in growing the artist’s career.
The service was Artist Messenger, and it focused on using Messaging and Voice platforms as the new untapped marketing channels. Collectively, messaging apps have over 2 billion monthly users, and the Voice market is exponentially growing due to the competitive landscape between Google, Amazon, and Apple. The idea of Artist Messenger was to see if the tool could help increase G-Eazy’s social engagement by taking his existing fans from Facebook, Instagram, and Twitter and converting them into Messenger subscribers. By turning his fans into subscribers in Messenger, he was able to send direct push-notifications around his important announcements, which allowed him to bypass the tricky social feed algorithms. Since the launch of his Messenger chatbot, G-Eazy’s social engagement has increased from 5.38% to upwards of 30% and has been able to grow his following by millions.
Artists are discovering Artist Messenger is the best tool for them to create a direct line to their fans. Today the only way for you to get in front of your fans is through the social feeds, which are passive and at the end of the day controlled by the networks algorithms. Artist Messenger through Facebook Messenger chatbots gives the artists a way to bypass the social feeds and engage with their fans directly. The platform is built around automatically updating fans by knowing when there’s new social posts, news articles, YouTube uploads, or music releases. The biggest advantage to artists is they have direct access to their fans with push-notifications making it easier for them to get their content seen.
Over the past year, Artist Messenger has been working with some of the biggest major and indie artists to test and perfect the service before they officially launched. As of two weeks ago, any musician can now sign up for the service and start connecting with their fans on Messenger.
Head over to for more info.

Tuesday, March 27, 2018

SINGLE OF THE WEEK: "Ice Cream and Cake" by Yungg Fattz featuring Boi Blakc and Novva

STREAM the latest single from Southeast Hip Hop featured artist YUNGG FATTZ titled "Ice Cream and Cake" featuring Boi Blakc and Novva by clicking the link above.  The single is available on all digital platforms (Google Play, iTunes, Amazon, and more).

Artist Spotlight: Younga B.

Be on the look out for one of the newest artists signed to the prestigious Blazed Up Records, Younga B.!  Follow Younga B. on Instagram @Younga_hoe

Listeners can purchase his single "The Real You" on CDBaby at the link below

Keep checking back with us for more updates on Younga B.

Thursday, March 22, 2018

Rapper Jonny Bell Is Garnering Attention On The Global Stage!

Rapper Jonny Bell Is Garnering Attention On The Global Stage!

Jonathon Bell, known by his stage name “Jonny Bell” could be categorized as one of the most versatile recording artists in the music industry. Born in 1988, Jonny spent his childhood years growing up in Exton, Pennsylvania, a suburb located 30 minutes outside the city of Philadelphia. He discovered his love of music at a young age playing the electric guitar. Legendary guitarists like Jimi Hendrix, Stevie Ray Vaughn, and Eric Clapton were all inspirations.
“Hip hop started for me in the back of a ford escort, rhyming to classic instrumentals and repeatedly listening to albums by Talib Kweli, Common, and Kanye West”, Jonny says. It only took a couple years in college pursuing a civil engineering degree to realize his true destiny was to be the next influential voice in Hop-Hop culture. Eager to produce his own music, Jonny learned how to achieve a better sound by constructing a 2-room home studio in his parents basement after he dropped out of college to pursue his true passion. After 3 years of balancing work and music in a samll town with only one small venue he knew it was time to reach a bigger audience.
In 2013, Jonny packed up all of his studio gear and moved into an apartment in South Philadelphia. He produced, recorded, and engineered all of his recent work in the comfort of his own home-studio apartment. Philadelphia served as new form of inspiration to feed off of. As a full-time employee and part-time musician, Jonny experienced the highs and lows from standing ovations at open mic’s and struggling to pay bills. It was only a matter of time before all of those long hours, endless nights, and long work days would pay-off.
In 2016, Jonny released his single “Stuck in Camden” as a debut artist. Jonny narrates a true story of being stuck in Camden, New Jersey one night after attempting to drive his friends home. His production on this record emphasizes the early influences of true hip-hop culture and story-telling. The music video, filmed and edited by Philadelphia based videographer Chop Mosley premiered on Russell Simmons All Def Digital Channel. Throughout the year of 2017 Jonny has dropped more singles to his long awaited full-length project.
You can follow Jonny Bell’s music and progress by following him on Soundcloud, Twitter and Instagram, and be on the lookout for his full-legnth project “The Lady in My Dreams” set to release in early 2018.
Purchase his music here:
Inspired by a true story, Jonny Bell’s music video for his debut single “Stuck in Camden” takes you through a night when he was actually stuck in Camden, New Jersey after his car broke down. Song Written and produced by Jonny Bell. Video film production by Chop Mosley of Film Mob. His current release is titled “Bad Ass Jawn” which has a melodic flow over a hard core beat.
Check it out here:
Stay Up To Date On His Social Media Pages:
Social Media Accounts:
Twitter : @Realjonnybell
Instagram : @Realjonnybell

Saturday, March 17, 2018

Artist Spotlight: DoomzDay Bat

DoomzDay Bat is a southern songwriter from Texas with a unique vision for his music he specializes in being unorthodox he has been creating music for 6 years now but the love for making rhythm with words started a long time ago with poetry the bat currently has a large catalong of music on soundcloud various music videos on youtube & a 4 part Batcave music mixtape series on datpiff his hardwork & dedication speaks for itself & I'm a strong believer that pretty soon the whole world will take notice & appreciate his ambition. 

Like Doomzday Bat on Facebook

Wednesday, February 14, 2018

Matthew Schultz Reggae Superstar Gyptian Drop Valentine Remix Of Promise For Keeps

Matthew Schultz is a multi-instrumentalist, producer, singer and performer who started out playing guitar in Chris Daughtry's first band.  He has already made a strong impact on the music industry with his previous releases. His first single, Money or Me, was produced by Armando Guarnera and earned him a nomination at the 2013 EOTM Awards, as well as one for best new male artist.

He followed this up with Crazy Heart (ft. Alessia Guarnera) in 2014, then in 2015 he released We Own The Night (feat. Jim Jones). Last year saw a house remix of this track by Follow The Moon gain considerable popularity. These releases were all widely acclaimed and he has accumulated a huge following on Facebook and Twitter in the process.

This remix features the Jamaican reggae singer Gyptian, who is very successful in his own right. He has been having hits in the Jamaican charts since 2005 and had crossover success in 2010 when his song Hold Yuh reached 91 in the Billboard Hot 100, followed by an album of the same name which reached number 2 in the Billboard Reggae charts. Hold Yuh went on to become a chart hit worldwide.

The track contains vocals from both Gyptian and Matthew Schultz, with the original song given a radical musical transformation. Keeping the essential melody, the music is given a dancehall, reggae-fusion vibe in the vein of Major Lazer, Tory Lanez and Partynextdoor. It has been produced to a very high standard by Schultz himself and Johnny Thomas Jr.

The laid back tropical, reggae-tinged rhythm gives the track a slinky, syncopated groove that is guaranteed to work well on the dancefloor. Gyptian gives a smooth-as-honey vocal performance that fits perfectly with the vibe of the music. He performs the majority of the vocals for this version, with Schultz interspersing at certain points  throughout, which helps add a little variety and his own stamp on the remix.

Overall, this is a highly enjoyable and inventive reinterpretation of the original Promise For Keeps rather than a standard remix, which surely seems destined to become a massive hit in the clubs.

Saturday, January 20, 2018

Northern California Rapper Chris Chip's is making noise!

Northern California Rapper Chris Chip's is making noise!

It’s not often you come across a person with such a broad scope of talent. A person so naturally endowed with every component necessary to be instantly thrust among the elite in his craft. Charisma he’s got it, stage presence he’s got it, lyrics he’s got it, hard work ethic he’s got it, that competitive killer instinct he’s got it!
This is what Chris Chips brings to his fans. Satisfying the ears of the most discriminating listeners. He has set the bar high for  his adversaries a verbal beat down with his words over hard hitting industry beats.

His current single "Swag"  has a dance-hall Caribbean feel with street credible lyrics, a definite club banger. You can expect to see a video dropping this month for "Swag" and it is available now on Soundcloud. This is the second single released from his upcoming album "Certified" scheduled to drop in February!

Dont miss a thing, stay up to date on Chris's movement:


Thursday, January 18, 2018

Arod Somebody Drops Hot New Track Ft. Moneybagg Yo

Arod Somebody Drops Hot New Track Ft. Moneybagg Yo

Although currently incarcerated, Arod Somebody will not be stopped. He is more focused on releasing quality music than ever! He dropped his last single  "Whatchu Know" featuring Shy Gizzy and produced by Don Gotti to awaiting fans and is following up with his latest hit ""Everybody"  Nothing can slow this icon in the making down! More music coming soon! Check out the single here:

Sunday, December 31, 2017

FEATURED SINGLE: "Game Night" by S.P.F. (Symphonic Pheenix Force)

Check out the new single from Nerdcore Super group SYMPHONIC PHEENIX FORCE (S.P.F.) titled "Game Night" at the direct link below.  S.P.F. is BACK with a brand new, fun, single about the gang getting up and having fun for a "Game Night"!  Check it out here at this direct link

Monday, December 18, 2017

Spotlight: Dennis Lucky Taylor

Dennis Lucky Taylor, originally from Memphis, TN, a soulful vocalist and writer that is changing the R&B music game as we speak. He has been the opening act for various artist, for such greats as MC Lyte, Al Green, Slave, and has done work with Monica and Arrested Development, just to name a few. Currently he is in the process of releasing his own new material for which many of his family, friends, fans and supporters have anticipated the release of his works. Dennis Lucky Taylor is also the lead male vocalist for the 1st Generation Band out of Atlanta, GA, traveling and performing live for various venues in and around the Southeast Region.

Friday, December 15, 2017

FEATURED SINGLE: "Bop" by Jane Doh

Check out the Southeast Hip Hop Magazine featured single by rising Florida based hip hop recording artist JANE DOH titled "Bop" here at this direct link 

Wednesday, December 6, 2017

R and B Artist Spotlight: Cameron Haileyy

Check out our artist spotlight on singer CAMERON HAILEYY!

Follow the talented young singer on social media at these direct links 

Instagram - @cameronhaileyy 
Facebook - cameron hailey lockhart 
Twitter - @DaRealCameronH.

Friday, November 24, 2017

Artist Spotlight: Sunny Leigh

Get familiar with rising artist Sunny Leigh.



" Success Is The Best Revenge " The Mixtape Coming Soon ... Sunny Leigh ... Dirty Muzik Ent.

Youtube Videos

INSTAGRAM @sunnyleigh813

Get familiar with FAUNT

Get familiar with rising hip hop recording artist FAUNT by visiting his official promo blog at this direct link

Faunt is a true school lyricist, spoken word artist and he has lots of new music and big plans for the upcoming 2018 year!

Keep checking back on Southeast Hip Hop or more updates on Faunt as well as his official promo blog.