Rick Ross' controversial lyrics has come back to hit him where it really hurts, his pockets. Reebok has reportedly dropped Rozay as a spokesman. TMZ Reports: Rick Ross just learned a hard lesson about r*pe and money ... you embrace one, you lose the other ... because he was just DUMPED by Reebok. As TMZ previously reported ... Ross has taken a ton of heat for his song, U.O.E.N.O ... in which he spits,
"Put Molly [Ecstasy] all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."
Translation -- date r*pe. Reebok tells TMZ ... "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so." Reebok continues: "While we do not believe that Rick Ross condones s-xual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse." Reebok received pressure to dump "the boss" particularly from Ultra Violet, a women's rights organization. Last week, Ultra Violet held a protest at the Reebok store in NYC. Just today, artist Rocko dropped a new version of "U.O.E.N.O." without a Rick Ross verse. About a month ago, Rick Ross appeared in the Reebok commercial for its "Live White Hot" campaign.
Let us know what you think in the comments:
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